Most of the trending items that I have discussed in the last two weeks are things that can be done today, problems that we are aware of and know need to be resolved. One item on my trend list, the appearance of smarter performance measurement systems, is something the WPO industry may have to wait a few years to appear.
A smarter performance measurement system is one that can learn what, when, and from where items need to be monitored by analyzing the behavior of your customers/employees and your systems. A hypothetical scenario of a smarter performance measurement system at work would be in the connection between RUM and synthetic monitoring. All of the professionals in WPO claim that these must be used together, but the actual configuration relies on humans to deliver the advantages that come from these systems. If RUM/analytics know where your customers are, what they do, and when they do it, then why can’t these same systems deploy (maybe even create and deploy!) synthetic tests to those regions automatically to capture detailed diagnostic data?
Why do measurement systems rely on us to manually configure the defaults for measurements? Why can’t we take a survey when we start with a system (and then every month or so after that) that helps the system determine the what/when/where/why/how of data and information we are looking to collect and have the system create a set of test deployment defaults and information displays that match our requirements?
The list of questions goes on, but they don’t have to. Measurement systems have, for too long, been built to rely on expert humans to configure and interpret results. Now we have a chance to step back and ask “If we built a performance measurement system for the a non-expert, what would it look like?”
More data isn’t the goal of performance measurement systems – more information is what we want.
Every site has them. Whether they’re for analytics, advertising, customer support, or CDN services, third-party services are here to stay. However, for 2013, I believe that these services will face a level of scrutiny that many have avoided up until now.
Recent performance trends indicate that while web site content has been tested and scaled to meet even the highest levels of traffic, the third-party services that these sites have some to rely on (with a few exceptions) are not yet prepared to handle the largest volumes of traffic that occur when many of their customers experience a peak on the same day.
In 2013, I see web site owners asking their third-party service providers to provide verification that their systems be able to handle the highest volumes of traffic on their busiest days, with an additional amount of overhead – I suggest 20% – available for growth and to absorb “super-spikes”. Customer experience is built on the performance of the entire site, so leaving a one component of site delivery untested (and definitely unmonitored!) leaves companies exposed to brand and reputation degradation as well as performance degradation.
In your own organizations, make 2013 the year you:
- Implement tight controls over how outside content is deployed and managed
- Implement tight change control policies that clearly describe the process for adding third-party content to your site, including the measurement of performance impacts
- Define clear SLAs and SLOs for your third-party content providers, including the performance levels at which their content will be disabled or removed from the site.
When speak to your third-party content and service providers about their plans for 2013, ask them to:
- Explicitly detail how they handled traffic on their busiest days in 2012, and what they plan to do to effectively handle growth in 2013
- Clearly demonstrate how they are invested in helping their customers deliver successful mobile sites and apps in 2013
- Lay out how they will provide more transparent access to system performance metrics and what the goals of their performance strategy for 2013 are.
Take control of your third-party content. Don’t let it control you.