```json
{
    "title": "American Express engages in LCD marketing*",
    "url": "https://performancezen.com/2005/02/04/american-express-engages-in-lcd-marketing/",
    "datePublished": "2005-02-04",
    "dateModified": "2005-02-04",
    "language": "en-US",
    "description": "Joi Ito pointed me to the post about Ogilvy & Mather doing \"bullshit marketing\" for American Express. American Express is a company I have a lot of respect for. But…",
    "author": "spierzchala",
    "publisher": "Performance Zen"
}
```

# American Express engages in LCD marketing*

Joi Ito pointed me to the [post](http://www.site-9.com/blog/archives/000471.html) about Ogilvy & Mather doing "bullshit marketing" for [American Express](http://www.americanexpress.com/).
American Express is a company I have a lot of respect for. But when they start treating their techno-savvy customers as complete doufi (plural of doufus), then they slide down into the morass of spam-spewing card purveyors that flood my snail-mailbox daily.
And Joi Ito gets asked to pimp stuff in his blog. I never get asked to pimp anything. :-(

This is still circulating around the next. See more [here](http://www.whatsnextblog.com/archives/2005/02/ogilvy_accused.asp).
*LCD Marketing == Lowest Common Denominator Marketing