```json
{
    "title": "Brand Management: Apple?",
    "url": "https://performancezen.com/2005/04/01/brand-management-apple/",
    "datePublished": "2005-04-01",
    "dateModified": "2022-05-11",
    "language": "en-US",
    "description": "SeattleDuck is up again today with this post on brand management [here] This goes directly to the heart of the somewhat loosely constructed (ok, when I read it this morning,…",
    "author": "spierzchala",
    "publisher": "Performance Zen"
}
```

# Brand Management: Apple?

SeattleDuck is up again today with this post on brand management [[here](http://www.seattleduck.com/2005/04/whos_managing_y.html)]

This goes directly to the heart of the somewhat loosely constructed (ok, when I read it this morning, it had the logical consistency of a drunken llama) [rant on Apple and brand management](https://performancezen.com/2005/03/31/apple_bloggers_sent_underground_by_overz).

I agree with Kevin:

> The emotional power of your brand CANNOT be decided in a meeting or a planning doc. Those are wasted words. They may provide a goal and guidance how to get there, but true brand power has always resided with two parties: your customers and your employees that interact with them.

Apple, turn your employees and the fanatics loose! They kept you alive in the times of darkness; let them lead herald your brand from the ramparts.
Let them develop **BRAND LUST** for you.