```json
{
    "title": "Company Culture is your Company Reputation",
    "url": "https://performancezen.com/2012/02/01/company-culture-is-your-company-reputation/",
    "datePublished": "2012-02-01",
    "dateModified": "2022-04-06",
    "language": "en-US",
    "description": "Building on the theme from yesterday, I am now more motivated than ever by an article on the Fast Company site today: Culture Eats Strategy For Lunch A number of…",
    "author": "spierzchala",
    "publisher": "Performance Zen"
}
```

# Company Culture is your Company Reputation

![image](http://farm5.staticflickr.com/4109/4837460630_23673d0248_m.jpg)

Building on the [theme from yesterday](https://performancezen.com/2012/01/31/still-trying-to-brand-yourself-that-must-hurt/), I am now more motivated than ever by an article on the Fast Company site today: [Culture Eats Strategy For Lunch](http://www.fastcompany.com/1810674/culture-eats-strategy-for-lunch)

A number of books on my list this past month ([Tribal Leadership](http://amzn.to/zxMw4O) and [Delivering Happiness](http://amzn.to/xrLohz)to name two) showed me just how critical a true, strong, and real culture is in allowing any organization to step beyond the brand. When a company can step beyond its brand, it has the rare opportunity to demonstrate what it means to be a great, not merely a good, company.

How do you do it? The examples are everywhere, and they all show the same thing - the company comes last.

Ok, so maybe not last, but you get the point. Doing *what's right for the company* (and in really bad companies, *what's right for me!*) has turned organizations so many companies into examples of corporate inertia: If we keep doing this, maybe they won't hate us.

How has your company **REALLY** (no lip service allowed!) put the customer first today?

Can you find an example where the *whole* company put the customer (**not A CUSTOMER**) first?

*Image courtesy of [Jacob Nielsen](http://www.flickr.com/photos/jacobnielsen1/4837460630/)*