```json
{
    "title": "Customer Experience: Standing on your own four legs",
    "url": "https://performancezen.com/2012/01/20/customer-experience-standing-on-your-own-four-legs/",
    "datePublished": "2012-01-20",
    "dateModified": "2022-05-02",
    "language": "en-US",
    "description": "Tables. They're pretty ubiquitous. You might even be using one right now (although in the modern mobile world, you may not. LAMP POST!). A strong business is like a table,…",
    "author": "spierzchala",
    "publisher": "Performance Zen"
}
```

# Customer Experience: Standing on your own four legs

![image](http://farm2.staticflickr.com/1204/1191459716_40ea5446d9_t.jpg)

Tables. They're pretty ubiquitous. You might even be using one right now (although in the modern mobile world, you may not. **LAMP POST!**).

A strong business is like a table, supported by four legs.

Without any one of these, an organization will fail to meet the most critical goal it has set to be successful: **an experience that turns a visitor or browser into a customer**.

All the Business and MBA grads in the audience are yawning, and slapping their Venti non-fat, no-whip, decaf soy lattés down on the table. This message isn't for you. Well, it is, but you can stand up and give your chair to one of the people behind you.

Now that I have Dev, QA, and Operations sitting with me (remember, the Business guys are still in the back of the room, tapping away on their Blackberries), tell me what you think of this conceptual table. How does the **Table of Customer Experience** relate to you?

Ok, put down the Red Bulls and Monsters and listen: Everything that Dev, QA, or Operations does has an effect on the experience (negative or positive) of the potential customer. If one of the table legs is broken (or even shorter than the others), the rippling shockwaves will eventually affect the entire operation.

So, if I were to ask the member so of your organization how their daily activities supported the online application in each of these four areas, do you think they could answer?

Grab a white board. This is going to be a long day.

*Picture courtesy of [sashafatcat](http://www.flickr.com/photos/sashafatcat/)*