```json
{
    "title": "Dave Winer: Apple and Google NEED to Blog",
    "url": "https://performancezen.com/2005/05/23/dave-winer-apple-and-google-need-to-blog/",
    "datePublished": "2005-05-23",
    "dateModified": "2005-05-23",
    "language": "en-US",
    "description": "Dave Winer points out that Apple and Google have suddenly stumbled into potential PR/brand issues in the last 24 hours that could easily be resolved in a customer-focused blog. [here]…",
    "author": "spierzchala",
    "publisher": "Performance Zen"
}
```

# Dave Winer: Apple and Google NEED to Blog

Dave Winer points out that Apple and Google have suddenly stumbled into potential PR/brand issues in the last 24 hours that could easily be resolved in a customer-focused blog. [[here](http://www.thetwowayweb.com/2005/05/23#a654)]
I have beaten Apple on more than a few occasions on their lack of blogging cred. [[here](http://www.newestindustry.org/index.php/2005/04/06/riffing_on_apple_fusion_branding_on_bran) and [here](http://www.newestindustry.org/index.php/2005/04/01/brand_management_apple) and [here](http://www.newestindustry.org/index.php/2005/03/31/apple_bloggers_sent_underground_by_overz)]
Google's blog strategy is...well, weak.
Meanwhile Sun and Microsoft are more than willing to jump into the blog pool and take a few bumps and bruises along the way.
If you can't take the heat...you will get burned in the fire.