```json
{
    "title": "Delivery — Two perspectives",
    "url": "https://performancezen.com/2005/02/14/delivery-two-perspectives/",
    "datePublished": "2005-02-14",
    "dateModified": "2005-02-14",
    "language": "en-US",
    "description": "This comment on the British DIY giant B&Q's sponsorship of Ellen MacArthur's solo round-the-world sail cracked me up. Ouch.",
    "author": "spierzchala",
    "publisher": "Performance Zen"
}
```

# Delivery — Two perspectives

[This comment](http://freddiedaniells.typepad.com/freddie_daniells/2005/02/getting_your_pr.html)

on the British DIY giant

[B&Q's](http://www.diy.com/)

sponsorship of

[Ellen MacArthur's solo round-the-world sail](http://www.teamellen.com/)

cracked me up.
Ouch.