```json
{
    "title": "Doc Searls reminding the Big Players to pay attention",
    "url": "https://performancezen.com/2004/12/15/doc-searls-reminding-the-big-players-to-pay-attention/",
    "datePublished": "2004-12-15",
    "dateModified": "2004-12-15",
    "language": "en-US",
    "description": "Doc Searls, in a posting today, comments on a message from Doug Knapper of DoubleClick. I won't get into it too much as Doc covers most of the concepts pretty…",
    "author": "spierzchala",
    "publisher": "Performance Zen"
}
```

# Doc Searls reminding the Big Players to pay attention

Doc Searls, [in a posting today](http://doc.weblogs.com/2004/12/15#whyWait), comments on [a message from Doug Knapper](http://www3.doubleclick.com/market/2004/12/dc/feature_online.htm?sssdmh=dm6.83766&c=0412_smr&id_lead=newsletter&id_source=newsletter_0412) of [DoubleClick](http://www.doubleclick.com/).

I won't get into it too much as Doc covers most of the concepts pretty clearly. Suffice to say that the Internet DoubleClick was created for has evolved. I recently said in an e-mail "You are now leaving 2004; Welcome to 1999", and this is how I feel when I talk to some companies, especially about the evolving world of Web performance.

We are all connected. We will talk about everything.