```json
{
    "title": "DoubleClick: Gone Private",
    "url": "https://performancezen.com/2005/04/25/doubleclick-gone-private/",
    "datePublished": "2005-04-25",
    "dateModified": "2005-04-25",
    "language": "en-US",
    "description": "It's official: DoubleClick is going private. [here and here] This will be very interesting, especially as DoubleClick starts to feel the heat from AdSense and Yahoo! and any number of…",
    "author": "spierzchala",
    "publisher": "Performance Zen"
}
```

# DoubleClick: Gone Private

It's official: DoubleClick is going private. [[here](http://news.com.com/DoubleClick+to+go+private/2100-1024_3-5682914.html) and [here](http://news.com.com/2061-10802_3-5683050.html?part=rss&tag=5683050&subj=news)]
This will be very interesting, especially as DoubleClick starts to feel the heat from AdSense and Yahoo! and any number of other small players.
I wonder if DoubleClick will be releasing an AdSense product, or if they will focus on their current market?

[alarm:clock](http://www.thealarmclock.com/mt/archives/2005/04/update_doublecl.html)
[The Street](http://www.thestreet.com/_googlen/tech/internet/10219453.html?cm_ven=GOOGLEN&cm_cat=FREE&cm_ite=NA)