```json
{
    "title": "Free == Worth Less",
    "url": "https://performancezen.com/2005/01/27/free-worth-less/",
    "datePublished": "2005-01-27",
    "dateModified": "2005-01-27",
    "language": "en-US",
    "description": "The non-billable hour is back again with a great comment via PschoTactics on the true value of FREE. [here and here] As a consultant in a product organization, I often…",
    "author": "spierzchala",
    "publisher": "Performance Zen"
}
```

# Free == Worth Less

The non-billable hour is back again with a great comment via [PschoTactics](http://psychotactics.typepad.com/) on the true value of FREE. [[here](http://thenonbillablehour.typepad.com/nonbillable_hour/2005/01/free_consultati.html) and [here](http://psychotactics.typepad.com/psychotactics/2004/11/the_myth_of_fre.html)]

As a consultant in a product organization, I often see my services thrown in for free to close a deal. The clients who we then work with value our efforts less, and as a result, they do not invest adequate time, money or energy into the ideas and projects we are working on.

Free means that the service is Worth Less.