```json
{
    "title": "How big companies manage their Brand Image",
    "url": "https://performancezen.com/2005/02/11/how-big-companies-manage-their-brand-image/",
    "datePublished": "2005-02-11",
    "dateModified": "2022-05-13",
    "language": "en-US",
    "description": "Jennifer Rice points us to the Honeywell site where the company explains how they manage their brand image. It is actually something that I am familiar with, as our company…",
    "author": "spierzchala",
    "publisher": "Performance Zen"
}
```

# How big companies manage their Brand Image

Jennifer Rice [points](https://web.archive.org/web/20051227102722/http://brand.blogs.com/mantra/2005/02/brand_positioni.html) us to the Honeywell site where the company explains how they manage their brand image.

It is actually something that I am familiar with, as our company went through a similar process last year, so that everything that the company put out had a unified look and feel, and that everyone was able to understand what the core vision was.

There has been some drifting, but even in a small company like mine, managing the brand and presenting a unified vision of the company makes you loom much larger.
There are a number of companies I have come across that don't understand the need to present a clear, concise and focused brand image. When I see presentations or documents from these organizations, it does not matter how successful they are, or how cool their technology is. I have reached a level in my life that I want a level of maturity in the material that I am presented with.

Acting and speaking and writing with a unified voice indicates that the company is organized and focused on their own success. That will win me over every time.