```json
{
    "title": "JetBlue: Los Angeles Landing Great Buzz Marketing",
    "url": "https://performancezen.com/2005/09/22/jetblue-los-angeles-landing-great-buzz-marketing/",
    "datePublished": "2005-09-22",
    "dateModified": "2005-09-22",
    "language": "en-US",
    "description": "Yesterday, a JetBlue plane suffered a failure of the front nose-wheel system shortly after take-off. After 2 hours and an spectacular light show, the Airbus A320 slowed to a perfect…",
    "author": "spierzchala",
    "publisher": "Performance Zen"
}
```

# JetBlue: Los Angeles Landing Great Buzz Marketing

Yesterday, a JetBlue plane suffered a failure of the front nose-wheel system shortly after take-off.
After 2 hours and an spectacular light show, the Airbus A320 slowed to a perfect stop on a runway at LAX. [[here](http://www.cnn.com/2005/US/09/22/airliner.emergency.ap/index.html)]
The winners? JetBlue. A perfect landing, flight attendants who were calm in-flight, and the ability to watch the whole thing from your seat on the plane via DirectTV.
Buzz Marketing at its most unique -- what does this experience say about the quality of JetBlue to you?
***UPDATE:*** Shel Israel watched the whole thing. [[here](http://seems2shel.typepad.com/itseemstome/2005/09/jetblue_flight_.html)]