```json
{
    "title": "Killing your brand, the NHL way",
    "url": "https://performancezen.com/2005/02/04/killing-your-brand-the-nhl-way/",
    "datePublished": "2005-02-04",
    "dateModified": "2005-02-04",
    "language": "en-US",
    "description": "Hallejujah! Someone else gets this. Maybe we should all throw our money into the Free Stanley Movement.",
    "author": "spierzchala",
    "publisher": "Performance Zen"
}
```

# Killing your brand, the NHL way

Hallejujah! [Someone else gets this](http://zane.typepad.com/ccuceo/2005/02/killing_your_br.html).
Maybe we should all throw our money into the [Free Stanley Movement](http://www.freestanley.com/).