```json
{
    "title": "Marketecture",
    "url": "https://performancezen.com/2005/02/19/marketecture/",
    "datePublished": "2005-02-19",
    "dateModified": "2005-02-19",
    "language": "en-US",
    "description": "One Microsoftie's first encounter with this term. [here] The author describes his reaction to the word as the same metal-on-chalkboard feeling as neologisms like \"guesstimate\" and \"advertorial\". He links to…",
    "author": "spierzchala",
    "publisher": "Performance Zen"
}
```

# Marketecture

> the same metal-on-chalkboard feeling as neologisms like "guesstimate" and "advertorial".