```json
{
    "title": "Mmmm…let’s call our customers dinosaurs…part 3",
    "url": "https://performancezen.com/2005/05/10/mmmmlets-call-our-customers-dinosaurspart-3/",
    "datePublished": "2005-05-10",
    "dateModified": "2005-05-10",
    "language": "en-US",
    "description": "Oh look! Brand managers think that the Dinosaur campaign is a clear and concise way to break through the clutter...[here] ...and insult users who have a perfectly functional piece of…",
    "author": "spierzchala",
    "publisher": "Performance Zen"
}
```

# Mmmm…let’s call our customers dinosaurs…part 3

Oh look! Brand managers think that the Dinosaur campaign is a clear and concise way to break through the clutter...[

[here](http://www.brandtrainers.com/blog/2005/05/microsoft-office-dinosaur.html)

]
...and insult users who have a perfectly functional piece of software (Office 97, 2000, XP) by calling them dinosaurs.
Hugh is right:

*[Branding is Dead](http://www.gapingvoid.com/Moveable_Type/archives/001068.html)*