```json
{
    "title": "Pain at Every Level – Web Performance in the Organization",
    "url": "https://performancezen.com/2011/09/05/pain-at-every-level-web-performance-in-the-organization/",
    "datePublished": "2011-09-05",
    "dateModified": "2022-04-06",
    "language": "en-US",
    "description": "People in every organization are happy (in an unhappy way) to tell you exactly what their level of Web performance pain is. They go into great detail on how every…",
    "author": "spierzchala",
    "publisher": "Performance Zen"
}
```

# Pain at Every Level – Web Performance in the Organization

People in every organization are happy (in an unhappy way) to tell you exactly what their level of Web performance pain is. They go into great detail on how every performance issue affects them and and why it makes every day an unpredictable and almost unmanageable challenge.

If you take the personal perspective of Web performance pain, the risk not finding the real problem, the true cause of the pain.

Talking to customers at all levels of organizations has shown that when you ask "where it hurts", they can tell you exactly what they want you to work on. And once you solve that problem, you get another person from the same organization with a different pain coming to you, complaining that you have ignored them.

A whole-organization focus is required when working to solve a customers Web performance pain. And it starts by asking questions of everyone in a company, not just the one who came to you for the initial diagnosis. Different groups at different levels have different questions.

Here's a (very basic) list of some of those that you should be prepared to answer as you work to diagnose a company's Web performance issues.

#### **C-Level**

#### **VP, Operations**

#### **VP, Marketing **

#### **Director, Operations **

#### **Operations Staff, NOC**

In the sections above, notice that none of the questions need to be answered with product descriptions. Companies are desperate to understand not how other companies deployed the latest Kazoo to solve their Waka-waka problem, but how they made life easier and more manageable.

Coming to the customer with an open mind and a listening ear is the new hallmark of Web performance.