```json
{
    "title": "Peter Kim's discussion of Social Media Marketing and Scalability",
    "url": "https://performancezen.com/2008/10/05/peter-kims-discussion-of-social-media-marketing-and-scalability/",
    "datePublished": "2008-10-05",
    "dateModified": "2022-04-07",
    "language": "en-US",
    "description": "If you are interested in the area of social media marketing, head over to Peter Kim's blog and check out Social Media Marketing's Scalability Problem. The post is excellent, and…",
    "author": "spierzchala",
    "publisher": "Performance Zen"
}
```

# Peter Kim's discussion of Social Media Marketing and Scalability

If you are interested in the area of social media marketing, head over to Peter Kim's blog and check out [Social Media Marketing's Scalability Problem](http://www.beingpeterkim.com/2008/08/social-media-ma.html). The post is excellent, and the comments are the kind of conversation that needs to be had in this area.
The best comments so far:

The interesting thing is that this post is nearly two months old. And without realizing it, that's about the time I started writing about conversation and community, branding v. reputation, and how the content-based advertising algorithms are failing the social media market.

I agree with the commenters and Peter Kim that there is a scalability problem when you are trying to have a conversation. that's why companies rely so much on *branding*. However, if you take the time to build a community, you don't have to scale your own conversation, as you will have the community willing to build your *reputation*.

Conversations and community happen around the reputation of brands, people, and products. And where there is a gap between the branding message and the reputation conversation, that's when the greatest problems arise.