```json
{
    "title": "Smart Cars; Stupid Marketing",
    "url": "https://performancezen.com/2005/03/23/smart-cars-stupid-marketing/",
    "datePublished": "2005-03-23",
    "dateModified": "2005-03-23",
    "language": "en-US",
    "description": "Daimler/Chrysler, in yet another feat of misunderstanding of the US market, is missing out on the chance to sell the single coolest car in the world in the US: The…",
    "author": "spierzchala",
    "publisher": "Performance Zen"
}
```

# Smart Cars; Stupid Marketing

Daimler/Chrysler, in yet another feat of misunderstanding of the US market, is missing out on the chance to sell the single coolest car in the world in the US: [The SMART Car](http://www.smart.com/).
Peter Davidson [points out](http://peterthink.blogs.com/thinking/2005/03/in_need_of_a_sm.html) that D/C is thinking of killing the SMART in the US.
This is a shame, because this means that I will never have the chance to lust after a SMART, the same way I lust after a Powerbook, Moleskine, and a really good professional digital camera.
Daimler/Chrysler: I am in your most desirable demographic. I am looking for a new car. I **WANT** a SMART Car.
How do you plan to deal with that, Daimler/Chrysler?