```json
{
    "title": "Solution Selling for Consultants",
    "url": "https://performancezen.com/2005/05/11/solution-selling-for-consultants/",
    "datePublished": "2005-05-11",
    "dateModified": "2005-05-11",
    "language": "en-US",
    "description": "Mike McLaughlin lists ten things that all consultants need to understand bout solution selling. I see many of these at work in the sales processes that my company is involved…",
    "author": "spierzchala",
    "publisher": "Performance Zen"
}
```

# Solution Selling for Consultants

Mike McLaughlin

[lists ten things](http://guerrillaconsulting.typepad.com/guerrilla_marketing_for_c/2005/05/ten_realities_o.html)

that all consultants need to understand bout solution selling.
I see many of these at work in the sales processes that my company is involved in. These rules/concepts are the same for any complex sale, but #7 and #9 are the ones that affect me the most.