```json
{
    "title": "Step Right Up for the new…It!",
    "url": "https://performancezen.com/2005/10/22/step-right-up-for-the-newit/",
    "datePublished": "2005-10-22",
    "dateModified": "2005-10-22",
    "language": "en-US",
    "description": "This needs this theme song. Via Business 2.0",
    "author": "spierzchala",
    "publisher": "Performance Zen"
}
```

# Step Right Up for the new…It!

[This](http://www.whatis-it.com/)

needs

[this theme song](http://www.newestindustry.org/index.php/2005/10/18/more_tom_waits_step_right_up)

.

*Via [Business 2.0](http://business2.blogs.com/business2blog/2005/10/what_is_it.html)*