```json
{
    "title": "Still trying to brand yourself? That must hurt…",
    "url": "https://performancezen.com/2012/01/31/still-trying-to-brand-yourself-that-must-hurt/",
    "datePublished": "2012-01-31",
    "dateModified": "2022-04-06",
    "language": "en-US",
    "description": "I've been enjoying the articles posted by Matthew Prince on PandoDaily from the WEF in Davos over the last week. But the one that got me in the right place…",
    "author": "spierzchala",
    "publisher": "Performance Zen"
}
```

# Still trying to brand yourself? That must hurt…

I've been enjoying the articles posted by [Matthew Prince](http://www.linkedin.com/in/mprince) on [PandoDaily](http://pandodaily.com/) from the WEF in Davos over the last week. But the one that got me in the right place at the right time is [the one](http://pandodaily.com/2012/01/27/tech-dispatches-from-davos-no-fear-entrepreneurship/)where he described how Paddy Cosgrave, inspired by the desire to make something happen in Ireland, created the F.ounders conference.
How did this hit me? It focused on how someone stood up and created a *reputation* that he can carry anywhere he goes. Not a brand; a reputation.

As I have said [before](https://performancezen.com/2008/10/03/personal-branding-is-closed-source/): Personal Branding is all about you, closed source. Everything has to come back to the "I" that's not in team (although there is a "me", so a person can still screw up a team).

Taking what you have, and giving it to others to advance everyone, that builds reputation.

Are you building a personal brand or a personal reputation?