```json
{
    "title": "The power of ecommerce supremacy",
    "url": "https://performancezen.com/2005/02/16/the-power-of-ecommerce-supremacy/",
    "datePublished": "2005-02-16",
    "dateModified": "2022-04-29",
    "language": "en-US",
    "description": "A while back, I posted a letter from the president of eBay about how they are having to perform some strategic back-pedaling to recover from their sense of supremacy in…",
    "author": "spierzchala",
    "publisher": "Performance Zen"
}
```

# The power of ecommerce supremacy

A while back, I posted a letter from the president of eBay about how they are having to perform some strategic back-pedaling to recover from their sense of supremacy in the online auction world. [[here](https://performancezen.com/2005/02/06/ebay_will_respond_to_customer_e_mails_wi)]

Today I read a [post](http://battellemedia.com/archives/001264.php) on how Google may be having an impact on the auction business as a whole. It also posts to a fictional description of how Google achieved true online supremacy. [[here](http://www.ftrain.com/google_takes_all.html)]

It is true that other companies have all of the apps that Google has; the genius in Google is that they will be unified on a single patform, tied together to deliver a fully-realized work/home/play/buy tool. Why go anywhere else, when Google can find it for you? Which is faster: Amazon's native search, or Google's search that points to the appropriate link on the Google site?

Google drives people to e-commerce sites. It is how buyes find sellers. All players need to realize this, and get on the bandwagon, or they will get lost in unfriendly, and unprofitable, territory.