```json
{
    "title": "Translating the Corporation",
    "url": "https://performancezen.com/2005/05/09/translating-the-corporation/",
    "datePublished": "2005-05-09",
    "dateModified": "2005-05-09",
    "language": "en-US",
    "description": "After pounding through a number of incredibly clearly written books in the last week, and being completely absorbed in brilliantly written blog posts, I have decided that it is time…",
    "author": "spierzchala",
    "publisher": "Performance Zen"
}
```

# Translating the Corporation

After pounding through a number of incredibly clearly written books in the last week, and being completely absorbed in brilliantly written blog posts, I have decided that it is time to start translating the jargon at my company.
From today on, I refuse to speak the buzzwords. I want to have genuine conversations with our customers. I will tolerate their need for buzzwords, but I will translate them into a real conversation, not into a lingusitic power game.
I will challenge my company to dissect its Web site, white papers, and other press material to see if they are spouting empty and meaningless words. I will ask how they would explain the importance of the idea to their grandmother.
I want to take everything and throw it in the trash. I want to start again.
I am starting again.