```json
{
    "title": "Web Performance: How long can you ignore the money?",
    "url": "https://performancezen.com/2009/08/03/web-performance-how-long-can-you-ignore-the-money/",
    "datePublished": "2009-08-03",
    "dateModified": "2022-03-31",
    "language": "en-US",
    "description": "Web performance is everywhere. People intuitively understand that when a site is slow, something's wrong. Web performance breeds anecdotal tales of lost carts, broken catalogs, and searches gone wrong. Web…",
    "author": "spierzchala",
    "publisher": "Performance Zen"
}
```

# Web Performance: How long can you ignore the money?

[http://flickr.com/photos/29487767@N02/3338900345](http://flickr.com/photos/29487767@N02/3338900345)Web performance is everywhere. People intuitively understand that when a site is slow, something's wrong. Web performance breeds anecdotal tales of lost carts, broken catalogs, and searches gone wrong. Web performance can get you name in lights, but not in the way you or your company would like.

It's a mistake to consider Web performance a technology problem. Web performance is really a business problem that has a technological solution.
Business problems have solutions that any mid-level executive can understand. A site that can't handle the amount of traffic coming in requires tuning and optimization, not the firing of the current VP of Operations and a new marketing strategy.

Can you imagine the fate of the junior executive who suggested that a new marketing strategy was the solution to brick-and-mortar stores that are too small and crowded to handle the number of prospective customers (or former prospective customers) coming in the door?

Every Web performance event costs a company money, in the present and in the future. So when someone presents your company with the reality of your current Web performance, what is your response?

Some simple ideas for living with the reality that Web performance hurts business.

The most successful Web companies have done thing very well. It is the core of their success and it is what makes them ruthlessly strive for Web performance excellence.

These companies understood that in order to succeed they needed to create a culture where business performance and Web performance are the same thing.