```json
{
    "title": "Web Performance: Outages and Reputation",
    "url": "https://performancezen.com/2008/09/22/web-performance-outages-and-reputation/",
    "datePublished": "2008-09-22",
    "dateModified": "2022-04-06",
    "language": "en-US",
    "description": "In the last few months, I have talked on a couple of occasions on how an outage can affect a brand, be it personal or corporate [here and here]. Yesterday…",
    "author": "spierzchala",
    "publisher": "Performance Zen"
}
```

# Web Performance: Outages and Reputation

In the last few months, I have talked on a couple of occasions on how an outage can affect a brand, be it personal or corporate [[here](https://performancezen.com/2008/09/17/web-performance-blogs-third-party-apps-and-your-personal-brand/) and [here](https://performancezen.com/2008/06/28/outages-and-the-power-of-social-media/)].

Yesterday my servers experienced a 11-hour network outage due to a broken upstream BGP route.

It's sometimes scary to see how worn the cobbler's shoes are.