I sat down and finally read my copy of Never Eat Alone, by Keith Ferrazzi. Well, I agonizingly got my way through 80% of the book before I threw it across the room in disgust.

What a load of crap.

There might be a message in the book somewhere. But the book is mostly about Mr. Ferrazzi’s preening ego and self-importance.

He obviously thinks that all the world’s ills can be solved by reaching out your hand and saying, “Hey, I’m important and you need to know me!”.

Keith, get over yourself and your tale of the American dream. Focus on the facts. I don’t need to listen to a celebrity gossip story every 5 pages. In fact, your approach turned me off.

Obviously, if you took the time to get to know introverts, which I am, you would find that doing something is more important than who you know. We are people who don’t care who you know; we want to know what you have done.

Introverts have very tight, very small networks. But if you REALLY need to get something done, you usually end up working with an introvert.

I can truly say that I lost my money on this book. Maybe if he took the time to explore how the over half of the population works, he would find that his approach is seen as vacuous and disingenuous.

It’s not the number you know; it’s how well you know them.

Spend a month focusing on those people who are truly close to you. Then you will never eat alone.