Category: social media

Still trying to brand yourself? That must hurt…

I’ve been enjoying the articles posted by Matthew Prince on PandoDaily from the WEF in Davos over the last week. But the one that got me in the right place at the right time is the one where he described how Paddy Cosgrave, inspired by the desire to make something happen in Ireland, created the F.ounders conference.
How did this hit me? It focused on how someone stood up and created a reputation that he can carry anywhere he goes. Not a brand; a reputation.

As I have said before: Personal Branding is all about you, closed source. Everything has to come back to the “I” that’s not in team (although there is a “me”, so a person can still screw up a team).

Taking what you have, and giving it to others to advance everyone, that builds reputation.

Are you building a personal brand or a personal reputation?

Peter Kim's discussion of Social Media Marketing and Scalability

If you are interested in the area of social media marketing, head over to Peter Kim’s blog and check out Social Media Marketing’s Scalability Problem. The post is excellent, and the comments are the kind of conversation that needs to be had in this area.
The best comments so far:

The interesting thing is that this post is nearly two months old. And without realizing it, that’s about the time I started writing about conversation and community, branding v. reputation, and how the content-based advertising algorithms are failing the social media market.

I agree with the commenters and Peter Kim that there is a scalability problem when you are trying to have a conversation. that’s why companies rely so much on branding. However, if you take the time to build a community, you don’t have to scale your own conversation, as you will have the community willing to build your reputation.

Conversations and community happen around the reputation of brands, people, and products. And where there is a gap between the branding message and the reputation conversation, that’s when the greatest problems arise.

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