The Head Lemur has an excellent rant on his favourite Rubbermaid Laundry Basket, and the state of the company itself (Laundry Baskets).
I agree with his design changes, and I also wholeheartedly agree with his rants on the state of the Rubbermaid site. I used to be a Rubbermaid evangalist myself. When I was a grad student in the early 1990s, I stored the contents of my nomadic life in RoughNeck containers, which doubled as firniture. However, since then, the quality and diversity of their product line has sunk and they have been marginalized.
After watching the Frontline on Is Wal-Mart Good for America, I blame Wal-Mart and poor management for the slide of one of my favourite brands. Wal-Mart squeezed an American plastics company right to the edge, exposing magaement issues, and forcing them into a merger with Newell.
So, although I like the design that the Head Lemur has suggested, it is unlikely that a company which was once so creative and cutting edge will even care that someone has a cool idea to improve one of their products.
I hope I am proven wrong as well.