To measure or not to measure; that is the question…

Remember how Comcast Re-IP’ed the entire neighbourhood this week? Well, I can measure the Sears hompage again. For those who don’t know the story, you can read more here.

The ethical question that I face is whether I should or not because I can. In the Web performance business, the companies that I work for have always held that if the site is public, then it can be measured, even if the site owner is not the one requesting the measurement (competitive benchmarking, public performance indices, etc.).

I am not going to burn the bridge with Sears at this point, but does anyone else have an opinion? How would your company react if it found itself being measure/monitored without it’s knowledge/consent?

2 Replies to “To measure or not to measure; that is the question…”

  1. Well if they want to play on the web, out to lunch is probably the most charitable description that can be used to describe any company that is not measuring their sites performance.
    Since you are in the web performance business, does competitive intelligence ring a bell?

  2. Well if they want to play on the web, out to lunch is probably the most charitable description that can be used to describe any company that is not measuring their sites performance.Since you are in the web performance business, does competitive intelligence ring a bell?

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