In an e-mail I had with Scott Jones last night, I talked about how I was getting an business and marketing education through some of the best minds in the world…those in the blogosphere.
Then Kathy Sierra weighs in with some comments on upgrading your users/customers.
That is how I am using the blogosphere. I have gained more insight, mentoring and information on sales and marketing in the last 3 months of reading and writing a blog than I likely could have through an intensive MBA program. I have been easily able to transfer this new knowledge into my day to day working life, and see what I do, what my employer does, in a whole new way.
I have been upgraded.
Now, imagine if you do the same with your customers. Expose them to people who are passionate about your products, people who use your products and services in innovative and exciting ways. They will see you in a whole new light.