How many of you out there have bought something from the Goya label lately?
We do almost weekly. We are addicted to their Fruit juices (apricot, guava) and they make great products to fulfill our need for Mexican food.
Why haven’t most people I know heard of them? Well, for one, their products appear in the “international” or “ethnic” aisle of the supermarket. Why? They are as good if not better than the stuff that most people buy from the regular sections.
A tip: try a new brand every week. Walk down that aisle of the supermarket that you never go into. You may be surprised.
There are other markets that we can all learn from.