One Microsoftie’s first encounter with this term. [here]
The author describes his reaction to the word as

the same metal-on-chalkboard feeling as neologisms like “guesstimate” and “advertorial”.

He links to a length article which actually explains the term…yuck. [here]

2 Replies to “Marketecture”

  1. We Hold These Slogans to Be Self-EvidentFigured I would dispense with any blogging etiquette and respond to over 50 different entries (too many entries to individually link to) via trackback in hopes of answering every random question ever asked……

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