A great quote: Are you selling to the right people?

From BrandShift:

“The brands that are ballsy enough or are brave enough to say, ‘You know what – we’re selling way too much product to the wrong people; we need to change the language of our brand, change the face of the brand, and get brave in product design again,’ the companies that are capable of doing that can thrive a lot longer as a brand versus those that get safe and complacent and start chasing numbers and quarters.”

Sometimes I wonder which category my employer falls into…

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