How to beat an incumbent competitor: Don’t

Ed Sim has some great comments on how small firms can play against competitive firms that are incumbent in the same space. [here]
I work for the smaller competitor of the incumbent in our market, so I have seen the ups and downs of our approach. We do suffer from some of the faults that are listed here, but we also shine in some of the areas Ed talks about.
It was just a refreshing piece to read on a slow, thought-piece Friday afternoon.

Leave a Reply

Your email address will not be published. Required fields are marked *