http://www.google.com/googlegulp/
All of that Google goodness, now with a refreshing citrus flavour!

How to get Gulped?
You can pick up your own supply of this “limited release” product simply by turning in a used Gulp Cap at your local grocery store. How to get a Gulp Cap? Well, if you know someone who’s already been “gulped,” they can give you one. And if you don’t know anyone who can give you one, don’t worry – that just means you aren’t cool. But very, very (very!) soon, you will be.

Wait, this BETA Program sounds familiar! Wonder where they got it from!

Sero-Tonic Water – Just try to stay down once your synapses get a blast of this bubbly concoction whose refreshing blend of selective serotonin reuptake inhibitors is perfect for those moments when all your other beverage options just seem soooo depressing.

Sounds far better than my morning Wellbutrin/Paxil Grande Latte!
Ben Ramsey has 50 Google Gulp Caps to give away! [here]
Scoble may have the inside track to the Microsoft response…ask him; I dare you!
John Battelle critiques this year’s Google Poisson d’Avril. [here]
More here and here.