FIRE YOUR PR FIRM!

alarm:clock has great advice for startups: Fire Your PR Firm! [here]
After the presentation I attended last week with a candidate PR firm my company is interviewing, the five points offered up really hit home.


One of the things that David Parmet and I disagree on. [here]
Jeremy Pepper writes more here.
Jeff Nolan comments here.

4 Replies to “FIRE YOUR PR FIRM!”

  1. Don’t make me pull out the Channel 9 guy and let things get ugly!
    I think we can all agree there are bad PR agencies just as much as there are sloppy, careless reporters.

  2. I saw a PR agency screw up last week too. Thing is there are 2,000 others getting it right.
    How many firms pitched your company? How far did they delve down into your business? How much research was done to present a best case presentation, to be able to tell the story? Maybe it was just the wrong firm for your company.

  3. How many firms pitched your company? How far did they delve down into your business? How much research was done to present a best case presentation, to be able to tell the story? Maybe it was just the wrong firm for your company.

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