Translating the Corporation

After pounding through a number of incredibly clearly written books in the last week, and being completely absorbed in brilliantly written blog posts, I have decided that it is time to start translating the jargon at my company.
From today on, I refuse to speak the buzzwords. I want to have genuine conversations with our customers. I will tolerate their need for buzzwords, but I will translate them into a real conversation, not into a lingusitic power game.
I will challenge my company to dissect its Web site, white papers, and other press material to see if they are spouting empty and meaningless words. I will ask how they would explain the importance of the idea to their grandmother.
I want to take everything and throw it in the trash. I want to start again.
I am starting again.

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