Dave Winer: Apple and Google NEED to Blog

Dave Winer points out that Apple and Google have suddenly stumbled into potential PR/brand issues in the last 24 hours that could easily be resolved in a customer-focused blog. [here]
I have beaten Apple on more than a few occasions on their lack of blogging cred. [here and here and here]
Google’s blog strategy is…well, weak.
Meanwhile Sun and Microsoft are more than willing to jump into the blog pool and take a few bumps and bruises along the way.
If you can’t take the heat…you will get burned in the fire.

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