JetBlue: Los Angeles Landing Great Buzz Marketing

Yesterday, a JetBlue plane suffered a failure of the front nose-wheel system shortly after take-off.
After 2 hours and an spectacular light show, the Airbus A320 slowed to a perfect stop on a runway at LAX. [here]
The winners? JetBlue. A perfect landing, flight attendants who were calm in-flight, and the ability to watch the whole thing from your seat on the plane via DirectTV.
Buzz Marketing at its most unique — what does this experience say about the quality of JetBlue to you?
UPDATE: Shel Israel watched the whole thing. [here]

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