Dear Level3:
Your homepage is full of useless empty spaces, including a very large screen full of empty space after the server response. Have you not heard of HTTP Compression?
At least I know you are using what used to be called ColdFusion to manage your content; ColdFusion is notorious for leaving large gaping holes in a Web page web the application code is stripped away for presentation.
Why would I by transit from a company that seeks to maximize their own bandwidth usage, not conserve it?