American Express engages in LCD marketing*

Joi Ito pointed me to the post about Ogilvy & Mather doing “bullshit marketing” for American Express.
American Express is a company I have a lot of respect for. But when they start treating their techno-savvy customers as complete doufi (plural of doufus), then they slide down into the morass of spam-spewing card purveyors that flood my snail-mailbox daily.
And Joi Ito gets asked to pimp stuff in his blog. I never get asked to pimp anything. 🙁


This is still circulating around the next. See more here.
*LCD Marketing == Lowest Common Denominator Marketing

6 Replies to “American Express engages in LCD marketing*”

  1. We’ve been had by Ogilvy person pretending to be a student.this is what happens when you aren’t being truthful. The idea is to gather this many trackbacks on the advertising itself, not on the hamfisted

  2. We’ve been had by Ogilvy person pretending to be a student.this is what happens when you aren’t being truthful. The idea is to gather this many trackbacks on the advertising itself, not on the hamfisted

  3. I’ve got Mail – from Ogilvy !Nearly two weeks ago, I wrote about a strange incident that looked like the Brussels office of Ogilvy & Mather was sending out fake emails to bloggers in order to generate buzz for one of their clients – American Express.
    And buzz they got: more tha…

  4. I’ve got Mail – from Ogilvy !Nearly two weeks ago, I wrote about a strange incident that looked like the Brussels office of Ogilvy Mather was sending out fake emails to bloggers in order to generate buzz for one of their clients – American Express.And buzz they got: more tha…

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