Joi Ito pointed me to the post about Ogilvy & Mather doing “bullshit marketing” for American Express.
American Express is a company I have a lot of respect for. But when they start treating their techno-savvy customers as complete doufi (plural of doufus), then they slide down into the morass of spam-spewing card purveyors that flood my snail-mailbox daily.
And Joi Ito gets asked to pimp stuff in his blog. I never get asked to pimp anything. 🙁
This is still circulating around the next. See more here.
*LCD Marketing == Lowest Common Denominator Marketing
2005-02-06 — 17:33
Doofi… I like that.
2005-02-06 — 17:33
Doofi… I like that.
2005-02-08 — 09:53
We’ve been had by Ogilvy person pretending to be a student.this is what happens when you aren’t being truthful. The idea is to gather this many trackbacks on the advertising itself, not on the hamfisted
2005-02-08 — 09:53
We’ve been had by Ogilvy person pretending to be a student.this is what happens when you aren’t being truthful. The idea is to gather this many trackbacks on the advertising itself, not on the hamfisted
2005-02-14 — 05:34
I’ve got Mail – from Ogilvy !Nearly two weeks ago, I wrote about a strange incident that looked like the Brussels office of Ogilvy & Mather was sending out fake emails to bloggers in order to generate buzz for one of their clients – American Express.
And buzz they got: more tha…
2005-02-14 — 05:34
I’ve got Mail – from Ogilvy !Nearly two weeks ago, I wrote about a strange incident that looked like the Brussels office of Ogilvy Mather was sending out fake emails to bloggers in order to generate buzz for one of their clients – American Express.And buzz they got: more tha…