Mmmm…let’s call our customers dinosaurs…part 3

Oh look! Brand managers think that the Dinosaur campaign is a clear and concise way to break through the clutter…[here]
…and insult users who have a perfectly functional piece of software (Office 97, 2000, XP) by calling them dinosaurs.
Hugh is right: Branding is Dead

2 Replies to “Mmmm…let’s call our customers dinosaurs…part 3”

  1. I was in New York last week and I saw those billboards everywhere.
    I agree, nice way to diss your customers. I wonder if the marketing wonks who came up with that realize how it looks to MSFT’s customers?

Leave a Reply

Your email address will not be published. Required fields are marked *