Oh look! Brand managers think that the Dinosaur campaign is a clear and concise way to break through the clutter…[here]
…and insult users who have a perfectly functional piece of software (Office 97, 2000, XP) by calling them dinosaurs.
Hugh is right: Branding is Dead
2005-05-10 — 23:16
I was in New York last week and I saw those billboards everywhere.
I agree, nice way to diss your customers. I wonder if the marketing wonks who came up with that realize how it looks to MSFT’s customers?
2005-05-10 — 23:16
I agree, nice way to diss your customers. I wonder if the marketing wonks who came up with that realize how it looks to MSFT’s customers?