American Express engages in LCD marketing*

Written by

Joi Ito pointed me to the post about Ogilvy & Mather doing “bullshit marketing” for American Express.
American Express is a company I have a lot of respect for. But when they start treating their techno-savvy customers as complete doufi (plural of doufus), then they slide down into the morass of spam-spewing card purveyors that flood my snail-mailbox daily.
And Joi Ito gets asked to pimp stuff in his blog. I never get asked to pimp anything. 🙁

This is still circulating around the next. See more here.
*LCD Marketing == Lowest Common Denominator Marketing

Comments

6 responses to “American Express engages in LCD marketing*”

2005-02-06

david parmet

Doofi… I like that.

Reply
2005-02-06

david parmet

Doofi… I like that.

Reply
2005-02-08

adland

We’ve been had by Ogilvy person pretending to be a student.this is what happens when you aren’t being truthful. The idea is to gather this many trackbacks on the advertising itself, not on the hamfisted

Reply
2005-02-08

adland

We’ve been had by Ogilvy person pretending to be a student.this is what happens when you aren’t being truthful. The idea is to gather this many trackbacks on the advertising itself, not on the hamfisted

Reply
2005-02-14

Site-9 Weblog

I’ve got Mail – from Ogilvy !Nearly two weeks ago, I wrote about a strange incident that looked like the Brussels office of Ogilvy & Mather was sending out fake emails to bloggers in order to generate buzz for one of their clients – American Express.
And buzz they got: more tha…

Reply
2005-02-14

Site-9 Weblog

I’ve got Mail – from Ogilvy !Nearly two weeks ago, I wrote about a strange incident that looked like the Brussels office of Ogilvy Mather was sending out fake emails to bloggers in order to generate buzz for one of their clients – American Express.And buzz they got: more tha…

Reply