Category: Uncategorized

April Fool’s/Poisson d’Avril From Google!

http://www.google.com/googlegulp/
All of that Google goodness, now with a refreshing citrus flavour!

How to get Gulped?
You can pick up your own supply of this “limited release” product simply by turning in a used Gulp Cap at your local grocery store. How to get a Gulp Cap? Well, if you know someone who’s already been “gulped,” they can give you one. And if you don’t know anyone who can give you one, don’t worry – that just means you aren’t cool. But very, very (very!) soon, you will be.

Wait, this BETA Program sounds familiar! Wonder where they got it from!

Sero-Tonic Water – Just try to stay down once your synapses get a blast of this bubbly concoction whose refreshing blend of selective serotonin reuptake inhibitors is perfect for those moments when all your other beverage options just seem soooo depressing.

Sounds far better than my morning Wellbutrin/Paxil Grande Latte!
Ben Ramsey has 50 Google Gulp Caps to give away! [here]
Scoble may have the inside track to the Microsoft response…ask him; I dare you!
John Battelle critiques this year’s Google Poisson d’Avril. [here]
More here and here.

How close to the edge do you live?

This morning, on my way to work, I heard on NPR Michelle Kennedy describe how she spent a summer homeless after leaving her husband. [here]
The story reminded me just how close so many of us live to that edge. The edge I am talking about is the one that separates you from the street. I live far too close to that edge for my liking, and the exposure is doubled when you factor in that I am a stranger in a strange land.
To think that I could expose my family to the trauma of homelessness weighs on me everyday. And why do I have to worry about it.
Because it’s the American Way.

Apdex — A New and Interesting Web Measurement Group

If you are a Performance and Measurement geek like I am, this looks to be a new and possibly interesting organization — Apdex
Scott Haugdahl of WildPackets gives us his thoughts about it. [WildPackets is one of the charter members of Apdex]
Pete Sevcik is interviewed about it here. Peter’s paper is published in the Business Communication Review and CIO Today (complete with a call for folks to join the organization). [here]

Life in the Dogosphere

Shel Israel nails one quarter of my life in this post.

The Damnation Hound

The infamous Damnation Hound (50% Dalmation; 50% Basset Hooooooouuuuunnnnd!) is very demanding, and appears to have the smallest bladder in the known universe. This gives her the opportunity to drag me off my sorry butt at 3 times a night and 4-5 times of weekends for a trot around the neighbourhood.
So, how would you react to a Damnation Hound? Most people laugh; that’s what Samantha did when she saw her at Buddy Dog in Sudbury. But she is a great conversation starter!
I miss the beaches on the West Coast; Revere Beach just isn’t the same as the wild and untamed surf at San Gregorio Beach. Maybe the Damnation Hound and I will play on that beach again some day.

Google in the Web Analytics Field — Web Benchmarks

Ouch. I thought this one was worthy of some analysis. Google acquire Urchin. [and here]
Why does this make sense? As one of the comments to the link above states, the link between search algorithms makes some sense, as you will be able quickly isolate and identify trends within the reams of visitor data that is collected daily.
This makes linking business performance and visitor traffic that much easier for large enterprise firms. If they can link visitor traffic quickly to revenue and cost data with a simple and powerful search tool, the sale becomes that much easier.
I am working on a project to re-define Web performance benchmarks, and this type of tool would be crucial in that process. Web Benchmarking as it is currently stands is broken and outdated. Attempts are being made on all sides to try and re-define how businesses measure and benchmark their Web performance so that it can fit into a larger business context.
Is a faster site more profitable? Or simply more costly? Does increased traffic improve or reduce revenue?
A tool that allow companies to quickly link performance and analytics data gets firms that much closer to a holistic view of Web performance.

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